en WhatsApp / Phone +351 925 964 335 info@upmountainmadeira.com


Here you can get to know us a bit better


We take our work seriously, but we also have loads of fun while doing it. So we love to laugh, make friends, taste new things, breathe fresh air, relax and unwind. After visiting, Madeira will always have a special place in your heart!


“Don’t follow the crowd! Have the courage to make your own path!”

That’s one of our strongest beliefs. Apart from the must-visit Places in Madeira, we will always take you off the beaten tracks, giving you a local taste of our home land!


Living in a small island gives you a very keen sense towards the importance of sustainability. So, we are very happy to give back too, that is why we are envolved in all the support local culture and traditions, as much as we can.


We are a small company, and we want to keep it that way so able to give the best personalized service we can.to show you Madeira Island as a friend. Since 2011 being original and inovative, and even with all the copycats, keep on doing it – choose the original 😉

A bit of our history - U.M.M.

U.M.M. is both the abbreviation for Up Mountain Madeira, we are different, and so are our rare Portuguese open-top army style 4×4 machines, perfect for the offroad trails in Madeira, for a real Safari style experience!

Best value tours for you and your familly

Doing a tour with a small group is very different from getting stuck behind 20 + people – Thats why our regular groups have a maximum of 8. Travel Smart, and chosse a small local company over the big tourism companies that treat you as just one more number! Our project started in 2011 exactly with the purpose to give you an alternative to those! Broke our hearth seeing the many people who visited our paradise, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses.



Wether you’re taking a jeep tour with us, a walking tour or a food and drink tour, or any other activity we always try our best to show you as much as we can. We’ll take you to the hidden local places and give you the true madeiran experience.

Are you organizing a group trip to Madeira?

Even though our regular groups are small, we are able to accommodate closed groups with any size and duration, provide full service and activities itinerary during your group’s stay.

If you are organizing a group trip to Madeira and need the local expertise, you can count on us to set-up the best experiences and activities.

Contact us for more info.


litres of Poncha were needed to design this website
Years of History, since the first settlers arrived to Madeira!
Years of existence, since 2011 and counting!
is just a random number to look important!


… and we want you to love it like we do. and we want to make you love it also, That’s why we want to tour with you it to you as a friend, with No Crowds – away from the “touristy” packs and car convoys, and huge groups No Rush – we have plenty of time..(anyway we are surrounded by water..so why rush? )

We are a small company established in 2011, composed by a young team of friends that want to show you our paradise. Our tours are always done by a local certified guide, choosing the best routes to be merrymaking, all done in a very calm, safe and relaxed way. If you think this is what you need and you definitely don’t want to do the boring stuff on the 2.376.542,72 millions of tourist guide books, get off the sofa and Let’s GO!

  • BogdanP691 Avatar

    Great experience We booked a trip and we were more then happy with the experience. Miguel was our driver and guide. He has great driving skills and was a great guide, providing... read more

  • Salbramcol Avatar

    Best trips we've done in Madeira We did this and the full day East tour. Just a brilliant two days. Very friendly and professional. We've been to Madeira twice and saw a lot that we hadn't... read more

  • brisalm Avatar

    Amazing day, fantastic views .... An absolutely brilliant day. Our driver, Ricardo, was very friendly and accommodating. He provided excellent guide and information, stopping off for photos of amazing views. The off roading... read more

  • claudia_am_Meer Avatar

    Stunning views The heaven & earth tour was absolutely amazing, breathtaking views, a very friendly driver and guide. Booking, pick-up and transfer very easy and quick. The hike was one of the... read more

  • Lorna P Avatar
    Lorna P

    Private Van Tour - Grand Day Out Opted for the private van tour of wild north coast this year after a great 4wd day with UMM last summer. Another fantastic day...visiting new places on this beautiful island... read more

  • AgaVonSz Avatar

    Excellent! Superb day out, good organisation, small groups and excellent guide. We have been entertained throughout

  • benn521 Avatar

    Great day out exploring east of Madeira After postponing our initial booking due to very bad weather, Ricardo took us on a brilliant full day tour of the east of the island. Off roading fun, great views,... read more

  • GeorgeLDN10 Avatar

    Amazing 4x4 experience Ricardo, the tour guide was brilliant. providing us with a perfect balance of knowledge and banter. Taken us to amazing spots on the island. Really enjoyed and would recommend !

  • mar_di_graDorking Avatar

    West is great but East is awesome !! This was our second trip with Up Mountain Madeira - firstly we did the full day 4 X 4 West side and this time we decided on the East. What... read more

  • London123travels Avatar

    Lovely walk with a great company We loved our levada walk, misty morning walk though the woods following the levadas, arriving at the end as the sun came out to see the view down to the... read more

  • Claudia Mayer Avatar
    Claudia Mayer

    I did the heaven & earth tour with up mountain madeira. stunning views, the best hiking trip during my holidays on Madeira and the guide, David, was very nice and friendly. Booking, pick-up and transfer was easy and always friendly. fair prices. big recommendation! also big thanks to Nico for... read more

  • Sandra Molloy Avatar
    Sandra Molloy

    Our two days spent hiking the Picos and 25 Fountains with UpMountain Madeira were the absolute highlight of time in Madeira. The arrangements were very good, our guide arrived perfectly on time and all ran seamlessly both days. The sunrise on Pico Arieiro and hike to Pico Ruivo is perhaps... read more

  • Bettina Wurm Avatar
    Bettina Wurm

    the tours with up mountain madeira where the absolute highlights of my trip to madeira. I wish i could have joined more of their tours. Up Mountain Madeira is a very relyable friendly company. they are professional and a lot of fun! they make great tours and also seek to... read more

  • Lior Levin Avatar
    Lior Levin

    Best trip organization ever!!!

  • Salvatore Elisa Avatar
    Salvatore Elisa

    Wir können Ihnen Up Mountain Madeira nur weiterempfehlen. Es war eine tolle Erfahrung.

    Ricardo unser Reiseführer war lustig, voller Leben und zeigte uns die unterschiedlichsten Orte, Pflanzen, Aussichtsorte... Ricardo meisterte die kurvigen Strassen mit Bravur. Zu Mittag assen wir in einem einheimischen „Gasthaus“. Ricardo hatte dies im voraus für unsere Gruppe...
    read more

  • Michael Rab Avatar
    Michael Rab

    Small tours, great guys and many fun :)!

  • Ils Schepens Avatar
    Ils Schepens

    Yesterday we did for the second time a 4x4 trip with UMM. We had a great time with our guide Diogo. At Pico do Areeiro we had an amazing view above the clouds. After that we went for a walk in Laurissilva. Thanks a lot for giving us such wonderful... read more

  • Ronnie Parsons Avatar
    Ronnie Parsons

    Had a great day out on the West side of the island jeep tour today. David was great at explaining about the sites along the way, including showing us the fruit trees and wild herbs. Excellent value for money, including bread, soup, main course, desert & wine for €11.

  • Oscar Franzén Avatar
    Oscar Franzén

    Did the ”Heaven & Earth” - walk and the ”(Far)West” - jeep tour, both with David as the guide. Everything was perfect and David is very friendly and knowledgeable. Thank you for two wonderful days 😊👍🏻!

  • Torben Eik Jacobsen Avatar
    Torben Eik Jacobsen

    Great way to see Madeira.

  • Hayley Peterson Avatar
    Hayley Peterson

    Just got back from Madeira! We went on the Sunrise peaks hike with David and Nico and it was absolutely incredible. It surpassed our expectations and the views took our breath away -- literally and figuratively. Could not recommend Up Mountain Madeira more!

  • Liz Wright Avatar
    Liz Wright

    I contacted Nico ahead of our trip to Madeira, where I hoped to see the house and area that my grandmother was born and raised in. He was so enthusiastic about helping me on this journey and we planned two full-day private tours with him. I cannot say enough great... read more

  • Jon Wagner Avatar
    Jon Wagner

    We did the "A Little Taste of Madeira" as alternative for our cruise shore excursion. It was a great experience, we loved all of the tour. Nico is a wonderful guide with enormous knowledge of the island, the people and customs.

  • Dominik Hardt Avatar
    Dominik Hardt

    This is probably the best tour you can get around here. Very friendly people who are in love with this island, with their home. They will tell you about the island in their eyes, they'll take you places others won't. I've been on quite a few tours but none was... read more

  • Georgia Sugarman Avatar
    Georgia Sugarman

    Fantastic trek with David 'Edge of Paradise' and 'East tour' with Riccardo. Small groups, thoroughly enjoyable, exhilarating, fantastic views, real taste of the island from a different perspective. Both guides were pleasant, knowledgeable, solicitous, with a sense of fun and adventure. Would thoroughly recommend this company and agree... read more



  • U.M.M as been nº1 TripAdvisor, receiving a certificate of excellence from 2012 to 2018. (almost all the other companies listed here were there before UMM even existed)
  • Our tours actually cost on average less than many of the big companies. Even on the hikes who can be a couple euros more, we assure that our groups will never exceed the 8 walkers (instead of the 20/30 pax some of the cheaper companies do) and that once we confirm a walk, it means that we will walk, never cancelling last minute because just we didn't reach a number!
  • WE are a very small company, with a very small team and fleet, 8 years after starting UMM maintains (and will continue) always a sustainable activity, working with very small groups, believing that its the way to give all our hearth and attention to what we do!
  • Booking with us is Supporting a Local small Business and small team, means we have a limited number of places, but we are flexible and always try to work out the best solution to take you all with us, as we book by order of arrival of the full confirmations
  • Our UMM's are hard rare Portuguese built army jeeps, because we also take some rough paths to show you the best of our island, (No inclosed airconditioned cars.. on the mountain its time to blow the wind on our face, that's why all our jeeps are OPEN (but we have a cover "just in case"hihi, as we believe that to be indoors we have our sofa..in our living room.. back home, don't you think? )
  • with a very small percentage of travellers travelling with us, comparing to many other big companies existing, we have been making every day new friends, who then spend personal time, writing back leaving feedback, that way keeping ourselves on business, doing what we love the most, Thank you!
  • Ah yes, U.M.M the sigla from our Up Moutain Madeira name is also the brand or our PORTUGUESE army jeeps UMM


Well, We can give you some reasons why to use a small local business over a big tour company:

​1. Local Character and Prosperity
In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an advantage.

2. Community Well-Being
Small owned businesses build strong communities by sustaining energies contributing to local causes and businesses.

3. Flexible Decision-Making
When decisions are made by people who live in the Area and can better advise change something, its a lot easier to do in a small group

4. Job and Wages
Locally owned businesses create more jobs locally and share the money trough the people who need. Local Business

5. Entrepreneurship
Entrepreneurship, innovation and prosperity, a key for people to be able to do what we love for a Job!

6. Environmental Sustainability
We need to preserve our biggest treasure, Nature, believing that small informed groups are essential to reducing sprawl and pollution.

7. Competition
Small businesses are the best way to ensure innovation and low prices over the long-term. Monopolies are not that good for the customer.

​ If you have read all this, thank you, was written with much love for you!

Thank you so much from our hearth to every friend that had been with us, and recommended us to others, all those who also made a review on TripAdvisor which made us win the certificate of excellence in all our years in years of existence, 2012 2013 2014 2015 2016, 2017 and now in 2018 entering the Hall of Fame!

Miss you all, a big hug full of “Saudade”

from the Up Mountain Madeira Team

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