en WhatsApp / Phone +351 925 964 335 info@upmountainmadeira.com
      Call now!

WHO WE ARE

Here you can get to know us a bit better

PROFESSIONAL AND RELAXED

We take our work seriously, but we also have loads of fun while doing it. So we love to laugh, make friends, taste new things, breathe fresh air, relax and unwind. After visiting, Madeira will always have a special place in your heart!

WE ARE ORIGINAL

“Don’t follow the crowd! Have the courage to make your own path!”

That’s one of our strongest beliefs. Apart from the must-visit Places in Madeira, we will always take you off the beaten tracks, giving you a local taste of our home land!

SUSTAINABLE AND AWARE

Living in a small island gives you a very keen sense towards the importance of sustainability. So, we are very happy to give back too, that is why we are envolved in all the support local culture and traditions, as much as we can.

KEEPING IT SMALL AND SIMPLE

We are a small company, and we want to keep it that way so able to give the best personalized service we can.to show you Madeira Island as a friend. Since 2011 being original and inovative, and even with all the copycats, keep on doing it – choose the original 😉

A bit of our history - U.M.M.

U.M.M. is both the abbreviation for Up Mountain Madeira, we are different, and so are our rare Portuguese open-top army style 4×4 machines, perfect for the offroad trails in Madeira, for a real Safari style experience!

Best value tours for you and your familly

Doing a tour with a small group is very different from getting stuck behind 20 + people – Thats why our regular groups have a maximum of 8. Travel Smart, and chosse a small local company over the big tourism companies that treat you as just one more number! Our project started in 2011 exactly with the purpose to give you an alternative to those! Broke our hearth seeing the many people who visited our paradise, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses.

 

ALL-IN

Wether you’re taking a jeep tour with us, a walking tour or a food and drink tour, or any other activity we always try our best to show you as much as we can. We’ll take you to the hidden local places and give you the true madeiran experience.

Are you organizing a group trip to Madeira?

Even though our regular groups are small, we are able to accommodate closed groups with any size and duration, provide full service and activities itinerary during your group’s stay.

If you are organizing a group trip to Madeira and need the local expertise, you can count on us to set-up the best experiences and activities.

Contact us for more info.

 

0+
litres of Poncha were needed to design this website
0
Years of History, since the first settlers arrived to Madeira!
0
Years of existence, since 2011 and counting!
0
is just a random number to look important!

WE LOVE MADEIRA ISLAND

… and we want you to love it like we do. and we want to make you love it also, That’s why we want to tour with you it to you as a friend, with No Crowds – away from the “touristy” packs and car convoys, and huge groups No Rush – we have plenty of time..(anyway we are surrounded by water..so why rush? )

We are a small company established in 2011, composed by a young team of friends that want to show you our paradise. Our tours are always done by a local certified guide, choosing the best routes to be merrymaking, all done in a very calm, safe and relaxed way. If you think this is what you need and you definitely don’t want to do the boring stuff on the 2.376.542,72 millions of tourist guide books, get off the sofa and Let’s GO!

  • Poochmum Avatar
    Poochmum

    Flower East 4x4 tour Very good 4x4 tour of the east of the island. Very good value for money, informative guide and fabulous local lunch and ponchos. Purchasing this tour will not only give... read more

    19/01/20
  • camper6 Avatar
    camper6

    Such a fun day We loved this trip, from easy phone call to book it till we got dropped off at the end, nothing was too much trouble. Diego was considerate, informative and funny!... read more

    18/01/20
  • DeeBlew1 Avatar
    DeeBlew1

    AMAZING!! I read reviews of Jeep tours in the area, and this company seemed the most authentic. We took a chance on them and are very glad we did! Diego, our... read more

    16/01/20
  • 150gemmac Avatar
    150gemmac

    A ‘wow’ experience The pictures speak for themselves but this trip was truly stunning. I have been to Madeira many times and this is by far my new favourite memory made on Madeira... read more

    13/01/20
  • Tour677113 Avatar
    Tour677113

    Amazing day with Miguel discovering the beauty Madeira We had a full day private JEEP tour with Miguel, we discovered together the Western part of the island. The weather was so nice so we could also have a... read more

    05/01/20
  • Desiree S Avatar
    Desiree S

    Best guides ever! Just go on a trip with these guys. I promise you will not regret it. They are friendly, funny and show you the very special spots. They are doing... read more

    04/01/20
  • 947rebekahm Avatar
    947rebekahm

    The BEST tour! My husband and I booked a private tour with Up Mountain Madeira. Our guide Nicolau made the day so much fun and personalized the tour for us. In advance of... read more

    28/12/19
  • kshugart Avatar
    kshugart

    Fantastic tour of a breathtaking island We were part of a small group half day tour with UpMountainMadeira while on a cruise port stop in Funchal in November, 2019. To say the least, the scenery was... read more

    28/12/19
  • beckypdx4 Avatar
    beckypdx4

    The BEST tour! My husband and I booked a private tour with Up Mountain Madeira. Our guide Nicolau made the day so much fun and personalized the tour for us. In advance of... read more

    28/12/19
  • Holli J Avatar
    Holli J

    Great tour We booked the FlowerEast tour for the 7th of December. We can honestly say it was one of the best tours we have been on. The tour guide was friendly... read more

    20/12/19
  • Zoe Brodie Avatar
    Zoe Brodie
    positive review 

    Fantastic company, brilliant tours, great fun, very informative, great with our 9 year old. Will be back to Madeira and back to experience more Mountain Madeira. Thank you . Zoë, Jonathan and Izzy

    27/10/19
  • Michaela Champion Avatar
    Michaela Champion
    positive review 

    I was doing the Levada Do Rei (PR18) with them. Everything was perfect. From the communication with Nico to the trip itself with David. We were a total of 5 people on the trip. David was such a nice and enthusiastic guide. He told us so much about the island,... read more

    16/10/19
  • Georgina House Avatar
    Georgina House
    positive review 

    Two amazing tours with Ricardo our guide who took us to local cafes and restaurants and stopped the jeep whenever he saw something to pick, eat or photograph. Would highly recommend to anyone visiting beautiful Madeira.

    04/10/19
  • Peter Franklin Routh Avatar
    Peter Franklin Routh
    positive review 

    Sunrise on Pico do Areeiro - Pico Ruivo hike

    This is a great hike showing the best of Madeira's high peaks which some truly astonishing views of the Atlantic sunrise, vertiginous valleys, lush eucalpytus slopes and endless glacier-like clouds. I absolutely loved it.

    If you are wondering about how hard this hike...
    read more

    29/09/19
  • Ronda Feldman Avatar
    Ronda Feldman
    positive review 

    Everything about our hike was perfect... from pick up to drop off.

    One of the most stunning view, surreal, you feel like you’re in a different world. Above the clouds.

    The most beautiful sunrise and gorgeous mountains covered in a sea of clouds.

    Our guide was knowledgeable and attentive and...
    read more

    27/09/19
  • Keith M A Simpson Avatar
    Keith M A Simpson
    positive review 

    Excellent tour provided by these guys and especially our guide Ricardo. Private tour for two all over the west of the island much off road in the great jeep. Highly recommend using these guys.

    16/09/19
  • Gregory Fieldhouse Avatar
    Gregory Fieldhouse
    positive review 

    I don't even know where to begin. These guys are the BEST people I've ever met. And that's before I even talk about their company! They did everything and more for me and my wife. We came to Madeira for our honeymoon and we were not organised. We planned to... read more

    11/09/19
  • Dagmara Wiśniewska-Gmyrek Avatar
    Dagmara Wiśniewska-Gmyrek
    positive review 

    Amazing day with fantastic guide, would 100% recommend! If anyone would like to visit Madeira, only UpMountain Madeira provides the best service and great experience! Thanks for great adventure! I definitely think we will be back to explore more of the island.

    DZIĘKUJEMY !

    10/09/19
  • Christa Pelsers Avatar
    Christa Pelsers
    positive review 

    Professional service and an amazing experience provided by passionate people!

    02/09/19
  • Sue Tibbs Avatar
    Sue Tibbs
    positive review 

    Recently visited Madeira would highly recommend Up Mountain Madeira if you were thinking of a unique 4x4 tour of the island. Fantastic guide Miguel, amazing scenery definitely a trip to remember. Well worth the money and a truly great experience not to be missed.

    01/09/19
  • Chris Shearn Avatar
    Chris Shearn

    Great tour, I chose this company as he was a smaller independent operator. David our driver was very good company and made our trip very special. The vehicle was ex Portuguese military which was an interesting talking point. Loved this trip would recommend.

    21/12/19
  • Kasey Johnson Avatar
    Kasey Johnson

    The sunrise mountain hike was SPECTACULAR! Honestly the best tour I've ever been on! Such breathe taking views followed by nice challenging hike with a stop of Poncha at the end. Our guide David was awesome and Nico was so accommodating with travel and registration. You could not ask for... read more

    16/12/19
  • Orsi Patyi Avatar
    Orsi Patyi

    Nice and beautiful tour with an experienced guide. We had a perfect time and saw many things we could not have with public transportation.

    24/11/19
  • scott duffy Avatar
    scott duffy

    Done the east tour with David and we had a fantastic trip , booked through email a month before we arrived with no deposit taken and was worried they might not turn up but he arrived bang on time .
    We got lucky as it was supposed to be a shared...
    read more

    18/10/19
  • Gina Dino Avatar
    Gina Dino

    We booked the 'Far West' Tour before we arrived in Madeira (recommended by our friends) and we certainly weren't disappointed. Booking via email with Nico beforehand was no hassle and UMM turned up at our hotel, exactly as agreed.

    The infectious Ricardo, with his vast and varied local knowledge and...
    read more

    16/10/19
  • Ronda Feldman Avatar
    Ronda Feldman

    Everything about our hike was perfect... from pick up to drop off.

    One of the most stunning view, surreal, you feel like you’re in a different world. Above the clouds.

    The most beautiful sunrise and gorgeous mountains covered in a sea of clouds.

    Our guide was knowledgeable and attentive and...
    read more

    27/09/19
  • Louisa Emburey Avatar
    Louisa Emburey

    The highlight of our trip! We were worried that the jeep tour might be a bit touristy with lots of other people but we were proven so wrong. Our guide was very knowledgeable of the local area, he made the trip fun and relaxed. The regular breaks were perfectly spaced... read more

    11/09/19
  • Dagmara Wiśniewska-Gmyrek Avatar
    Dagmara Wiśniewska-Gmyrek

    Amazing day with fantastic guide, would 100% recommend! If anyone would like to visit Madeira, only UpMountain Madeira provides the best service and great experience! Thanks for great adventure! I definitely think we will be back to explore more of the island.

    DZIĘKUJEMY !

    10/09/19
  • Dagmara Wiśniewska-Gmyrek Avatar
    Dagmara Wiśniewska-Gmyrek

    Amazing day with fantastic guide, would 100% recommend! If anyone would like to visit Madeira, only UpMountain Madeira provides the best service and great experience! Thanks for great adventure! I definitely think we will be back to explore more of the island.

    DZIĘKUJEMY !

    10/09/19
  • Daniela T Avatar
    Daniela T

    Just did the amazing Sunrise on Pico do Areeiro and Hike to Pico Ruivo walk.

    We started off early in the morning, Nico and our guide David picked us up from the hotel and we drove up into the mountains for what was our first experience of the tour, amazing sunrise...
    read more

    01/09/19

WANT TO KNOW US A LITLE BIT BETTER?

  • U.M.M as been nº1 TripAdvisor, receiving a certificate of excellence from 2012 to 2018. (almost all the other companies listed here were there before UMM even existed)
  • Our tours actually cost on average less than many of the big companies. Even on the hikes who can be a couple euros more, we assure that our groups will never exceed the 8 walkers (instead of the 20/30 pax some of the cheaper companies do) and that once we confirm a walk, it means that we will walk, never cancelling last minute because just we didn't reach a number!
  • WE are a very small company, with a very small team and fleet, 8 years after starting UMM maintains (and will continue) always a sustainable activity, working with very small groups, believing that its the way to give all our hearth and attention to what we do!
  • Booking with us is Supporting a Local small Business and small team, means we have a limited number of places, but we are flexible and always try to work out the best solution to take you all with us, as we book by order of arrival of the full confirmations
  • Our UMM's are hard rare Portuguese built army jeeps, because we also take some rough paths to show you the best of our island, (No inclosed airconditioned cars.. on the mountain its time to blow the wind on our face, that's why all our jeeps are OPEN (but we have a cover "just in case"hihi, as we believe that to be indoors we have our sofa..in our living room.. back home, don't you think? )
  • with a very small percentage of travellers travelling with us, comparing to many other big companies existing, we have been making every day new friends, who then spend personal time, writing back leaving feedback, that way keeping ourselves on business, doing what we love the most, Thank you!
  • Ah yes, U.M.M the sigla from our Up Moutain Madeira name is also the brand or our PORTUGUESE army jeeps UMM

STILL NOT CONVINCED?

Well, We can give you some reasons why to use a small local business over a big tour company:

​1. Local Character and Prosperity
In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an advantage.

2. Community Well-Being
Small owned businesses build strong communities by sustaining energies contributing to local causes and businesses.

3. Flexible Decision-Making
When decisions are made by people who live in the Area and can better advise change something, its a lot easier to do in a small group

4. Job and Wages
Locally owned businesses create more jobs locally and share the money trough the people who need. Local Business

5. Entrepreneurship
Entrepreneurship, innovation and prosperity, a key for people to be able to do what we love for a Job!

6. Environmental Sustainability
We need to preserve our biggest treasure, Nature, believing that small informed groups are essential to reducing sprawl and pollution.

7. Competition
Small businesses are the best way to ensure innovation and low prices over the long-term. Monopolies are not that good for the customer.

​ If you have read all this, thank you, was written with much love for you!

Thank you so much from our hearth to every friend that had been with us, and recommended us to others, all those who also made a review on TripAdvisor which made us win the certificate of excellence in all our years in years of existence, 2012 2013 2014 2015 2016, 2017 and now in 2018 entering the Hall of Fame!

Miss you all, a big hug full of “Saudade”

from the Up Mountain Madeira Team

We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings

GDPR

  • Cookies Policy

Cookies Policy

We use cookies and / or similar technologies to analyze customer behavior, manage the site, detect users’ movements and collect information about them. This is done to customize and enhance your experience with us.
A cookie is a small text file stored on your computer. Cookies store information that is used to help improve the functioning of the website. You can control your cookies in your internet browser. However, choosing to disable or delete cookies may prevent certain features from being used on the website.

We use cookies for the following purposes:

– Required Cookies: these cookies are required so you can use some important resources on our site and these cookies do not collect any personal information.
– Functional cookies: these cookies provide features that make using the website more convenient and allow you to use personalized features. For example, remembering your name and email address on forms, so you do not have to re-enter this information.
– Analytic cookies: these cookies are used to track the use and performance of our site and services.
– Advertising Cookies: These cookies are used to provide ads relevant to you and your interests. In addition, they are used to limit the number of times you see an ad.

For more information regardind our Privacy Policy and Data Protection according to the GDPR, please click here.