en WhatsApp / Phone +351 925 964 335 info@upmountainmadeira.com

WHO WE ARE

Here you can get to know us a bit better

PROFESSIONAL AND RELAXED

We take our work seriously, but we also have loads of fun while doing it. So we love to laugh, make friends, taste new things, breathe fresh air, relax and unwind. After visiting, Madeira will always have a special place in your heart!

WE ARE ORIGINAL

“Don’t follow the crowd! Have the courage to make your own path!”

That’s one of our strongest beliefs. Apart from the must-visit Places in Madeira, we will always take you off the beaten tracks, giving you a local taste of our home land!

SUSTAINABLE AND AWARE

Living in a small island gives you a very keen sense towards the importance of sustainability. So, we are very happy to give back too, that is why we are envolved in all the support local culture and traditions, as much as we can.

KEEPING IT SMALL AND SIMPLE

We are a small company, and we want to keep it that way so able to give the best personalized service we can.to show you Madeira Island as a friend. Since 2011 being original and inovative, and even with all the copycats, keep on doing it – choose the original 😉

A bit of our history - U.M.M.

U.M.M. is both the abbreviation for Up Mountain Madeira, we are different, and so are our rare Portuguese open-top army style 4×4 machines, perfect for the offroad trails in Madeira, for a real Safari style experience!

Best value tours for you and your familly

Doing a tour with a small group is very different from getting stuck behind 20 + people – Thats why our regular groups have a maximum of 8. Travel Smart, and chosse a small local company over the big tourism companies that treat you as just one more number! Our project started in 2011 exactly with the purpose to give you an alternative to those! Broke our hearth seeing the many people who visited our paradise, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses.

 

ALL-IN

Wether you’re taking a jeep tour with us, a walking tour or a food and drink tour, or any other activity we always try our best to show you as much as we can. We’ll take you to the hidden local places and give you the true madeiran experience.

Are you organizing a group trip to Madeira?

Even though our regular groups are small, we are able to accommodate closed groups with any size and duration, provide full service and activities itinerary during your group’s stay.

If you are organizing a group trip to Madeira and need the local expertise, you can count on us to set-up the best experiences and activities.

Contact us for more info.

 

0+
litres of Poncha were needed to design this website
0
Years of History, since the first settlers arrived to Madeira!
0
Years of existence, since 2011 and counting!
0
is just a random number to look important!

WE LOVE MADEIRA ISLAND

… and we want you to love it like we do. and we want to make you love it also, That’s why we want to tour with you it to you as a friend, with No Crowds – away from the “touristy” packs and car convoys, and huge groups No Rush – we have plenty of time..(anyway we are surrounded by water..so why rush? )

We are a small company established in 2011, composed by a young team of friends that want to show you our paradise. Our tours are always done by a local certified guide, choosing the best routes to be merrymaking, all done in a very calm, safe and relaxed way. If you think this is what you need and you definitely don’t want to do the boring stuff on the 2.376.542,72 millions of tourist guide books, get off the sofa and Let’s GO!

  • zeljko m Avatar
    zeljko m

    Unforgettable hiking tour We had a great experience in the Madeira mountains with this team. Everything was organized very professionally and on time. The entire team was extremely friendly and the tour guide,... read more

    12/08/19
  • JSuth2000 Avatar
    JSuth2000

    UMM made our Madeira Trip truly special! We booked a private all day tour that was Customizable. When our guide Miguel arrived we told him the TWO places we wanted to see most, Pico Arriero and San... read more

    11/08/19
  • AJC1234 Avatar
    AJC1234

    AMAZING - tour, scenery, staff, value - THANK YOU Where to start? This was our second full day private tour with UpMountain (the 1st a couple of years ago was the West Island tour). Our wonderful day started c8am... read more

    11/08/19
  • Solveig L Avatar
    Solveig L

    Peak of the day! Above all the best guides for walks in Madeira! Small group, nice guide and absolutely good value for your money. We luckily got the best weather for a stunning sunrise,... read more

    05/08/19
  • Charlotteb73 Avatar
    Charlotteb73

    What fantastic fun! What a fantastic morning we had, off roading around the mountains and the island of Madeira, our guide was fantastic! He showed us all the different fishing villages and farms,... read more

    04/08/19
  • neilbR1309PV Avatar
    neilbR1309PV

    Great Morning of Discovery Our guide was excellent. Spoken English was very good. There was a Maderia Rally some of the roads were shut but Nico our tour guide went out of... read more

    03/08/19
  • Grant S Avatar
    Grant S

    Spectacular views, excellent tour This was an outstanding day out.
    We were met at our hotel by Ricardo, our driver and a Canadian family already onboard. We all were ready for a good time and...
    read more

    02/08/19
  • Sallyann1974 Avatar
    Sallyann1974

    Wonderful private jeep day trip We had a wonderful time with Ricardo as our driver and tour guide. He was warm, funny and super knowledgeable. We instantly felt at ease with him as we set... read more

    30/07/19
  • Sarahkmk Avatar
    Sarahkmk

    Beautiful Mountains, wonderful Madeira, This is a fantastic tour for all the family. We were 6, with 3 children between 10 and 11. It was the right amount of off roading, scenery and swimming.... read more

    30/07/19
  • Peter B Avatar
    Peter B

    Go to places others may never see. First off -I don't like anyone driving me, I'd rather drive myself than have someone that keeps me on the edge of my seat-are they going to slow down here,... read more

    26/07/19
  • Željko Mićić Avatar
    Željko Mićić
    positive review 

    Definitely best tour provider in Madeira. Very professional but totally friendly and welcoming. Excellent and lovely team. Great tour guides, funny and very knowledgeable about the local flora & fauna. We highly recommend it and will do more activities with this team for sure.

    12/08/19
  • Jose Kruitbosch Avatar
    Jose Kruitbosch
    positive review 

    We have booked a full day day tour twice at Up Mountain Madiera, first the West Tour and a few days later the East tour.
    Our guide Ricardo has made sure that we have had a wonderful day with a lot of humor.
    The West Tour goes up the mountains to Porto...
    read more

    20/07/19
  • Claudia Mayer Avatar
    Claudia Mayer
    positive review 

    I did the heaven & earth tour with up mountain madeira. stunning views, the best hiking trip during my holidays on Madeira and the guide, David, was very nice and friendly. Booking, pick-up and transfer was easy and always friendly. fair prices. big recommendation! also big thanks to Nico for... read more

    08/07/19
  • Sandra Molloy Avatar
    Sandra Molloy
    positive review 

    Our two days spent hiking the Picos and 25 Fountains with UpMountain Madeira were the absolute highlight of time in Madeira. The arrangements were very good, our guide arrived perfectly on time and all ran seamlessly both days. The sunrise on Pico Arieiro and hike to Pico Ruivo is perhaps... read more

    23/06/19
  • Bettina Wurm Avatar
    Bettina Wurm
    positive review 

    the tours with up mountain madeira where the absolute highlights of my trip to madeira. I wish i could have joined more of their tours. Up Mountain Madeira is a very relyable friendly company. they are professional and a lot of fun! they make great tours and also seek to... read more

    18/06/19
  • Lior Levin Avatar
    Lior Levin
    positive review 

    Best trip organization ever!!!

    22/05/19
  • Salvatore Elisa Avatar
    Salvatore Elisa
    positive review 

    Wir können Ihnen Up Mountain Madeira nur weiterempfehlen. Es war eine tolle Erfahrung.

    Ricardo unser Reiseführer war lustig, voller Leben und zeigte uns die unterschiedlichsten Orte, Pflanzen, Aussichtsorte... Ricardo meisterte die kurvigen Strassen mit Bravur. Zu Mittag assen wir in einem einheimischen „Gasthaus“. Ricardo hatte dies im voraus für unsere Gruppe...
    read more

    19/04/19
  • Michael Rab Avatar
    Michael Rab
    positive review 

    Small tours, great guys and many fun :)!

    18/03/19
  • Ils Schepens Avatar
    Ils Schepens
    positive review 

    Yesterday we did for the second time a 4x4 trip with UMM. We had a great time with our guide Diogo. At Pico do Areeiro we had an amazing view above the clouds. After that we went for a walk in Laurissilva. Thanks a lot for giving us such wonderful... read more

    05/03/19
  • Ronnie Parsons Avatar
    Ronnie Parsons
    positive review 

    Had a great day out on the West side of the island jeep tour today. David was great at explaining about the sites along the way, including showing us the fruit trees and wild herbs. Excellent value for money, including bread, soup, main course, desert & wine for €11.

    19/02/19
  • Zeljko Micic Avatar
    Zeljko Micic

    Definitely best tour provider in Madeira. Very professional but totally friendly and welcoming. Excellent and lovely team. Great tour guides, funny and very knowledgeable about the local flora & fauna. We highly recommend it and will do more activities with this team for sure.

    12/08/19
  • Evgeniya Shurinova Avatar
    Evgeniya Shurinova

    Up Mountain Madeira makes sure you have an amazing experience during your vacation! I went to Madeira in July with my mum and we took two jeep tours and one guided hike. It was an incredible experience, highly recommended!
    The guides are local and will share a lot of interesting...
    read more

    22/07/19
  • Jose Kruitbosch Avatar
    Jose Kruitbosch

    We have booked a full day day tour twice at Up Mountain Madiera, first the West Tour and a few days later the East tour.
    Our guide Ricardo has made sure that we have had a wonderful day with a lot of humor.
    The West Tour goes up the mountains to Porto...
    read more

    20/07/19
  • Hayley Peterson Avatar
    Hayley Peterson

    Just got back from Madeira! We went on the Sunrise peaks hike with David and Nico and it was absolutely incredible. It surpassed our expectations and the views took our breath away -- literally and figuratively. Could not recommend Up Mountain Madeira more!

    23/05/19
  • Liz Wright Avatar
    Liz Wright

    I contacted Nico ahead of our trip to Madeira, where I hoped to see the house and area that my grandmother was born and raised in. He was so enthusiastic about helping me on this journey and we planned two full-day private tours with him. I cannot say enough great... read more

    18/05/19
  • Jon Wagner Avatar
    Jon Wagner

    We did the "A Little Taste of Madeira" as alternative for our cruise shore excursion. It was a great experience, we loved all of the tour. Nico is a wonderful guide with enormous knowledge of the island, the people and customs.

    17/05/19
  • Dominik Hardt Avatar
    Dominik Hardt

    This is probably the best tour you can get around here. Very friendly people who are in love with this island, with their home. They will tell you about the island in their eyes, they'll take you places others won't. I've been on quite a few tours but none was... read more

    20/03/19
  • Georgia Sugarman Avatar
    Georgia Sugarman

    Fantastic trek with David 'Edge of Paradise' and 'East tour' with Riccardo. Small groups, thoroughly enjoyable, exhilarating, fantastic views, real taste of the island from a different perspective. Both guides were pleasant, knowledgeable, solicitous, with a sense of fun and adventure. Would thoroughly recommend this company and agree... read more

    23/02/19

WANT TO KNOW US A LITLE BIT BETTER?

  • U.M.M as been nº1 TripAdvisor, receiving a certificate of excellence from 2012 to 2018. (almost all the other companies listed here were there before UMM even existed)
  • Our tours actually cost on average less than many of the big companies. Even on the hikes who can be a couple euros more, we assure that our groups will never exceed the 8 walkers (instead of the 20/30 pax some of the cheaper companies do) and that once we confirm a walk, it means that we will walk, never cancelling last minute because just we didn't reach a number!
  • WE are a very small company, with a very small team and fleet, 8 years after starting UMM maintains (and will continue) always a sustainable activity, working with very small groups, believing that its the way to give all our hearth and attention to what we do!
  • Booking with us is Supporting a Local small Business and small team, means we have a limited number of places, but we are flexible and always try to work out the best solution to take you all with us, as we book by order of arrival of the full confirmations
  • Our UMM's are hard rare Portuguese built army jeeps, because we also take some rough paths to show you the best of our island, (No inclosed airconditioned cars.. on the mountain its time to blow the wind on our face, that's why all our jeeps are OPEN (but we have a cover "just in case"hihi, as we believe that to be indoors we have our sofa..in our living room.. back home, don't you think? )
  • with a very small percentage of travellers travelling with us, comparing to many other big companies existing, we have been making every day new friends, who then spend personal time, writing back leaving feedback, that way keeping ourselves on business, doing what we love the most, Thank you!
  • Ah yes, U.M.M the sigla from our Up Moutain Madeira name is also the brand or our PORTUGUESE army jeeps UMM

STILL NOT CONVINCED?

Well, We can give you some reasons why to use a small local business over a big tour company:

​1. Local Character and Prosperity
In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an advantage.

2. Community Well-Being
Small owned businesses build strong communities by sustaining energies contributing to local causes and businesses.

3. Flexible Decision-Making
When decisions are made by people who live in the Area and can better advise change something, its a lot easier to do in a small group

4. Job and Wages
Locally owned businesses create more jobs locally and share the money trough the people who need. Local Business

5. Entrepreneurship
Entrepreneurship, innovation and prosperity, a key for people to be able to do what we love for a Job!

6. Environmental Sustainability
We need to preserve our biggest treasure, Nature, believing that small informed groups are essential to reducing sprawl and pollution.

7. Competition
Small businesses are the best way to ensure innovation and low prices over the long-term. Monopolies are not that good for the customer.

​ If you have read all this, thank you, was written with much love for you!

Thank you so much from our hearth to every friend that had been with us, and recommended us to others, all those who also made a review on TripAdvisor which made us win the certificate of excellence in all our years in years of existence, 2012 2013 2014 2015 2016, 2017 and now in 2018 entering the Hall of Fame!

Miss you all, a big hug full of “Saudade”

from the Up Mountain Madeira Team

We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings

GDPR

  • Cookies Policy

Cookies Policy

We use cookies and / or similar technologies to analyze customer behavior, manage the site, detect users’ movements and collect information about them. This is done to customize and enhance your experience with us.
A cookie is a small text file stored on your computer. Cookies store information that is used to help improve the functioning of the website. You can control your cookies in your internet browser. However, choosing to disable or delete cookies may prevent certain features from being used on the website.

We use cookies for the following purposes:

– Required Cookies: these cookies are required so you can use some important resources on our site and these cookies do not collect any personal information.
– Functional cookies: these cookies provide features that make using the website more convenient and allow you to use personalized features. For example, remembering your name and email address on forms, so you do not have to re-enter this information.
– Analytic cookies: these cookies are used to track the use and performance of our site and services.
– Advertising Cookies: These cookies are used to provide ads relevant to you and your interests. In addition, they are used to limit the number of times you see an ad.

For more information regardind our Privacy Policy and Data Protection according to the GDPR, please click here.