en WhatsApp / Phone +351 925 964 335 info@upmountainmadeira.com


Here you can get to know us a bit better


We take our work seriously, but we also have loads of fun while doing it. So we love to laugh, make friends, taste new things, breathe fresh air, relax and unwind. After visiting, Madeira will always have a special place in your heart!


“Don’t follow the crowd! Have the courage to make your own path!”

That’s one of our strongest beliefs. Apart from the must-visit Places in Madeira, we will always take you off the beaten tracks, giving you a local taste of our home land!


Living in a small island gives you a very keen sense towards the importance of sustainability. So, we are very happy to give back too, that is why we are envolved in all the support local culture and traditions, as much as we can.


We are a small company, and we want to keep it that way so able to give the best personalized service we can.to show you Madeira Island as a friend. Since 2011 being original and inovative, and even with all the copycats, keep on doing it – choose the original 😉

A bit of our history - U.M.M.

U.M.M. is both the abbreviation for Up Mountain Madeira, we are different, and so are our rare Portuguese open-top army style 4×4 machines, perfect for the offroad trails in Madeira, for a real Safari style experience!

Best value tours for you and your familly

Doing a tour with a small group is very different from getting stuck behind 20 + people – Thats why our regular groups have a maximum of 8. Travel Smart, and chosse a small local company over the big tourism companies that treat you as just one more number! Our project started in 2011 exactly with the purpose to give you an alternative to those! Broke our hearth seeing the many people who visited our paradise, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses.



Wether you’re taking a jeep tour with us, a walking tour or a food and drink tour, or any other activity we always try our best to show you as much as we can. We’ll take you to the hidden local places and give you the true madeiran experience.

Are you organizing a group trip to Madeira?

Even though our regular groups are small, we are able to accommodate closed groups with any size and duration, provide full service and activities itinerary during your group’s stay.

If you are organizing a group trip to Madeira and need the local expertise, you can count on us to set-up the best experiences and activities.

Contact us for more info.


litres of Poncha were needed to design this website
Years of History, since the first settlers arrived to Madeira!
Years of existence, since 2011 and counting!
is just a random number to look important!


… and we want you to love it like we do. and we want to make you love it also, That’s why we want to tour with you it to you as a friend, with No Crowds – away from the “touristy” packs and car convoys, and huge groups No Rush – we have plenty of time..(anyway we are surrounded by water..so why rush? )

We are a small company established in 2011, composed by a young team of friends that want to show you our paradise. Our tours are always done by a local certified guide, choosing the best routes to be merrymaking, all done in a very calm, safe and relaxed way. If you think this is what you need and you definitely don’t want to do the boring stuff on the 2.376.542,72 millions of tourist guide books, get off the sofa and Let’s GO!

  • A6537OZpaulc Avatar

    Fabulous Day Trip We arranged a full day private tour with Nico to gain an insight into this amazing island (we live in Jersey, one of the Channel Islands and the two islands... read more

  • Hlbea E Avatar
    Hlbea E

    Wonderfull day with UMM We were a group of four people (two couples - we from Germany and a couple from France) and our guide Nico showed us his home - the mountains of... read more

  • LaTitti79 Avatar

    The very best of Madeira My husband and I booked both the east and west full day tour. The booking procedure was easily made through e-mail thank to Nico, who promptly gave detailed information and... read more

  • Laura M Avatar
    Laura M

    Spectacular hike with amazing guide My husband and I did two long hikes with David on back to back days: the 25 Fountains and the Pico de Areiro. Both were breathtaking, and very good exercise... read more

  • gen262 Avatar

    Amazing experience We booked two jeep safaris with Up Mountain Madeira, one to the East (our personal favourite) and one to the West of the island, both days were amazing and Ricardo... read more

  • 99GMP Avatar

    Fantastic jeep safari Fantastic company to deal with. Professional, friendly, knowledgeable- and an excellent driver. A wonderful day and learnt so much about Madeira. Highly recommended.

  • Carol G Avatar
    Carol G

    Great day out in a jeep Jeep ride was great fun and an excellent way to see the west of the island. Driver, Diego, was very knowledgable about the island and its vegetation, was excellent company... read more

  • zeljko m Avatar
    zeljko m

    Unforgettable hiking tour We had a great experience in the Madeira mountains with this team. Everything was organized very professionally and on time. The entire team was extremely friendly and the tour guide,... read more

  • JSuth2000 Avatar

    UMM made our Madeira Trip truly special! We booked a private all day tour that was Customizable. When our guide Miguel arrived we told him the TWO places we wanted to see most, Pico Arriero and San... read more

  • AJC1234 Avatar

    AMAZING - tour, scenery, staff, value - THANK YOU Where to start? This was our second full day private tour with UpMountain (the 1st a couple of years ago was the West Island tour). Our wonderful day started c8am... read more

  • Paul Couser Avatar
    Paul Couser
    positive review 

    We arranged a full day private tour with Nico to gain an insight into this amazing island (we live in Jersey, one of the Channel Islands and the two islands have very strong ties) and also to celebrate our 20th wedding anniversary.

    Initial contact with Nico was by email and...
    read more

  • Francesca Titti Avatar
    Francesca Titti
    positive review 

    Fantastic tours with very engaging and friendly guides. Groups are very small and you get to enjoy the real Madeira, off the beaten paths! I booked two excursions and had a great time, the absolute highlight of my trip to this beautiful Island!! 😍😍 obrigada!

  • Ali Regan Avatar
    Ali Regan
    positive review 

    Such friendly guides, who take you to places that you wouldn’t experience normally. Fantastic views and you get to see the real Madeira

  • Yv Es Avatar
    Yv Es
    positive review 

    Excursion d’une demi-journée dans un véritable 4x4 de l’armée portugaise, à toit ouvert, avec Ricardo, un conducteur-guide des plus sympathiques qui vous emmène, hors des sentiers battus, à la découverte des paysages , de la faune, de la flore et de la gastronomie de la belle île de Madère.
    Pour nous,...
    read more

  • Annie Bottin Avatar
    Annie Bottin
    positive review 

    Que du bonheur. Visiter Madeira, ses montagnes, les petits coins insolites, les repas loin des zones touristiques.
    Up Mountain Madeira vous ravira. Professionnalisme, gentillesse, bonne humeur riment avec Nico et Ricardo.
    Allez y en toute confiance vous passerez des moments magiques,

  • Gillian Penrice Avatar
    Gillian Penrice
    positive review 

    Excellent trip to the West. Fantastic guide. Very professional. Highly recommended.

  • Željko Mićić Avatar
    Željko Mićić
    positive review 

    Definitely best tour provider in Madeira. Very professional but totally friendly and welcoming. Excellent and lovely team. Great tour guides, funny and very knowledgeable about the local flora & fauna. We highly recommend it and will do more activities with this team for sure.

  • Jose Kruitbosch Avatar
    Jose Kruitbosch
    positive review 

    We have booked a full day day tour twice at Up Mountain Madiera, first the West Tour and a few days later the East tour.
    Our guide Ricardo has made sure that we have had a wonderful day with a lot of humor.
    The West Tour goes up the mountains to Porto...
    read more

  • Claudia Mayer Avatar
    Claudia Mayer
    positive review 

    I did the heaven & earth tour with up mountain madeira. stunning views, the best hiking trip during my holidays on Madeira and the guide, David, was very nice and friendly. Booking, pick-up and transfer was easy and always friendly. fair prices. big recommendation! also big thanks to Nico for... read more

  • Sandra Molloy Avatar
    Sandra Molloy
    positive review 

    Our two days spent hiking the Picos and 25 Fountains with UpMountain Madeira were the absolute highlight of time in Madeira. The arrangements were very good, our guide arrived perfectly on time and all ran seamlessly both days. The sunrise on Pico Arieiro and hike to Pico Ruivo is perhaps... read more

  • Zia Checca Avatar
    Zia Checca

    Great tours in really small groups, they go off the beaten paths and make you discover the real Madeira. The highlight of my trip to this beautiful island!!! Absolutely recommended!!

  • Zeljko Micic Avatar
    Zeljko Micic

    Definitely best tour provider in Madeira. Very professional but totally friendly and welcoming. Excellent and lovely team. Great tour guides, funny and very knowledgeable about the local flora & fauna. We highly recommend it and will do more activities with this team for sure.

  • Evgeniya Shurinova Avatar
    Evgeniya Shurinova

    Up Mountain Madeira makes sure you have an amazing experience during your vacation! I went to Madeira in July with my mum and we took two jeep tours and one guided hike. It was an incredible experience, highly recommended!
    The guides are local and will share a lot of interesting...
    read more

  • Jose Kruitbosch Avatar
    Jose Kruitbosch

    We have booked a full day day tour twice at Up Mountain Madiera, first the West Tour and a few days later the East tour.
    Our guide Ricardo has made sure that we have had a wonderful day with a lot of humor.
    The West Tour goes up the mountains to Porto...
    read more

  • Hayley Peterson Avatar
    Hayley Peterson

    Just got back from Madeira! We went on the Sunrise peaks hike with David and Nico and it was absolutely incredible. It surpassed our expectations and the views took our breath away -- literally and figuratively. Could not recommend Up Mountain Madeira more!

  • Liz Wright Avatar
    Liz Wright

    I contacted Nico ahead of our trip to Madeira, where I hoped to see the house and area that my grandmother was born and raised in. He was so enthusiastic about helping me on this journey and we planned two full-day private tours with him. I cannot say enough great... read more

  • Jon Wagner Avatar
    Jon Wagner

    We did the "A Little Taste of Madeira" as alternative for our cruise shore excursion. It was a great experience, we loved all of the tour. Nico is a wonderful guide with enormous knowledge of the island, the people and customs.

  • Dominik Hardt Avatar
    Dominik Hardt

    This is probably the best tour you can get around here. Very friendly people who are in love with this island, with their home. They will tell you about the island in their eyes, they'll take you places others won't. I've been on quite a few tours but none was... read more

  • Georgia Sugarman Avatar
    Georgia Sugarman

    Fantastic trek with David 'Edge of Paradise' and 'East tour' with Riccardo. Small groups, thoroughly enjoyable, exhilarating, fantastic views, real taste of the island from a different perspective. Both guides were pleasant, knowledgeable, solicitous, with a sense of fun and adventure. Would thoroughly recommend this company and agree... read more



  • U.M.M as been nº1 TripAdvisor, receiving a certificate of excellence from 2012 to 2018. (almost all the other companies listed here were there before UMM even existed)
  • Our tours actually cost on average less than many of the big companies. Even on the hikes who can be a couple euros more, we assure that our groups will never exceed the 8 walkers (instead of the 20/30 pax some of the cheaper companies do) and that once we confirm a walk, it means that we will walk, never cancelling last minute because just we didn't reach a number!
  • WE are a very small company, with a very small team and fleet, 8 years after starting UMM maintains (and will continue) always a sustainable activity, working with very small groups, believing that its the way to give all our hearth and attention to what we do!
  • Booking with us is Supporting a Local small Business and small team, means we have a limited number of places, but we are flexible and always try to work out the best solution to take you all with us, as we book by order of arrival of the full confirmations
  • Our UMM's are hard rare Portuguese built army jeeps, because we also take some rough paths to show you the best of our island, (No inclosed airconditioned cars.. on the mountain its time to blow the wind on our face, that's why all our jeeps are OPEN (but we have a cover "just in case"hihi, as we believe that to be indoors we have our sofa..in our living room.. back home, don't you think? )
  • with a very small percentage of travellers travelling with us, comparing to many other big companies existing, we have been making every day new friends, who then spend personal time, writing back leaving feedback, that way keeping ourselves on business, doing what we love the most, Thank you!
  • Ah yes, U.M.M the sigla from our Up Moutain Madeira name is also the brand or our PORTUGUESE army jeeps UMM


Well, We can give you some reasons why to use a small local business over a big tour company:

​1. Local Character and Prosperity
In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an advantage.

2. Community Well-Being
Small owned businesses build strong communities by sustaining energies contributing to local causes and businesses.

3. Flexible Decision-Making
When decisions are made by people who live in the Area and can better advise change something, its a lot easier to do in a small group

4. Job and Wages
Locally owned businesses create more jobs locally and share the money trough the people who need. Local Business

5. Entrepreneurship
Entrepreneurship, innovation and prosperity, a key for people to be able to do what we love for a Job!

6. Environmental Sustainability
We need to preserve our biggest treasure, Nature, believing that small informed groups are essential to reducing sprawl and pollution.

7. Competition
Small businesses are the best way to ensure innovation and low prices over the long-term. Monopolies are not that good for the customer.

​ If you have read all this, thank you, was written with much love for you!

Thank you so much from our hearth to every friend that had been with us, and recommended us to others, all those who also made a review on TripAdvisor which made us win the certificate of excellence in all our years in years of existence, 2012 2013 2014 2015 2016, 2017 and now in 2018 entering the Hall of Fame!

Miss you all, a big hug full of “Saudade”

from the Up Mountain Madeira Team

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