en WhatsApp / Phone +351 925 964 335 info@upmountainmadeira.com

Madeira by a Local – Off the beaten track experiences

Local Sustainable Tourism Company in Funchal

Up Mountain Madeira, ( UMM ) its a small team of local certified guides, who love to show you Madeira island as it is, not just sightseeing tours for Madeira’s Amazing views, but also with is people, its food, its drinks and all the good stuff there is in this paradise, far away from the crowds and tasteless impersonal tours..we believe in persons, not numbers!

Our groups are also very small, so we can give you the best real local experience!

Be a traveller, not a tourist!


Our jeep tours are designed for everyone to enjoy the ride, always done in a calm, safe and fun way, with a local guide, far from the beaten track. Choose from half-day tours if you have little time available or full-day to get to know more parts of Madeira Island.


Madeira island many jewels are only accessible by walking, so from the starter walking enthusiast to the more experienced trekker… from 9 to 90 years old… there are plenty of trails and Levada walks to choose. contact us for a plan!


Madeira is every foodie’s paradise. Take a trip with us to discover many local specialities, from Madeira wine to Poncha, to bread into cheese, many of the goods Madeira as to offer on one of the most appetizing tours ever. 


We are specialized in small group and private tours, we can arrange and design your own customizable tour just for you and your family! Select the “private” option when sending your booking enquiry, and let’s start from there!


Why you are so Important to us!

We love our work and love to show and share our beautiful island to the world! Our biggest reward is the feedback from our dear customers. And being a small sustainable company, in a small team and taking a very small % of the number of people the big companies do, we don’t have a huge budget for advertising, so we rely on our customers to do it, For us all the distinctions and every single word received, is very special, and make us very proud in a humble and thankful way, as being awarded by TripAdvisor with the Certificate of Excellence from 2013 to 2019, featuring Up Mountain Madeira on “Hall of Fame”, just makes our heart full!

Thank you all so much for sharing your passion through your reviews –  we believe that keeping people happy is the best advertising we can do, so thank you so much to all who have helped us, and recommended us to share the word to mouth!

Check Out Our Reviews

  • Great experience We booked a trip and we were more then happy with the experience. Miguel was our driver and guide. He has great driving skills and was a great guide, providing... read more

    BogdanP691 Avatar
  • Best trips we've done in Madeira We did this and the full day East tour. Just a brilliant two days. Very friendly and professional. We've been to Madeira twice and saw a lot that we hadn't... read more

    Salbramcol Avatar
  • I did the heaven & earth tour with up mountain madeira. stunning views, the best hiking trip during my holidays on Madeira and the guide, David, was very nice and... read more

    Claudia Mayer Avatar
    Claudia Mayer
  • Amazing day, fantastic views .... An absolutely brilliant day. Our driver, Ricardo, was very friendly and accommodating. He provided excellent guide and information, stopping off for photos of amazing views. The off roading... read more

    brisalm Avatar
  • Stunning views The heaven & earth tour was absolutely amazing, breathtaking views, a very friendly driver and guide. Booking, pick-up and transfer very easy and quick. The hike was one of the... read more

    claudia_am_Meer Avatar
  • Private Van Tour - Grand Day Out Opted for the private van tour of wild north coast this year after a great 4wd day with UMM last summer. Another fantastic day...visiting new places on this beautiful island... read more

    Lorna P Avatar
    Lorna P
  • Excellent! Superb day out, good organisation, small groups and excellent guide. We have been entertained throughout

    AgaVonSz Avatar
  • Great day out exploring east of Madeira After postponing our initial booking due to very bad weather, Ricardo took us on a brilliant full day tour of the east of the island. Off roading fun, great views,... read more

    benn521 Avatar
  • Amazing 4x4 experience Ricardo, the tour guide was brilliant. providing us with a perfect balance of knowledge and banter. Taken us to amazing spots on the island. Really enjoyed and would recommend !

    GeorgeLDN10 Avatar
  • West is great but East is awesome !! This was our second trip with Up Mountain Madeira - firstly we did the full day 4 X 4 West side and this time we decided on the East. What... read more

    mar_di_graDorking Avatar

Follow Us on Social Media

From the blog

Why Choosing a small company over a Big one?

why going with the hudge groups, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number to become between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses
Read More

Visiting Madeira by Cruise Ship?

Madeira Island and the port of Funchal have a long tradition in receiving cruise ships.
Read More

Madeira by a local

When visiting a new place, there is nothing better and more exciting than to do it through the eyes and experience of a local.
Read More
We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings


  • Cookies Policy

Cookies Policy

We use cookies and / or similar technologies to analyze customer behavior, manage the site, detect users’ movements and collect information about them. This is done to customize and enhance your experience with us.
A cookie is a small text file stored on your computer. Cookies store information that is used to help improve the functioning of the website. You can control your cookies in your internet browser. However, choosing to disable or delete cookies may prevent certain features from being used on the website.

We use cookies for the following purposes:

– Required Cookies: these cookies are required so you can use some important resources on our site and these cookies do not collect any personal information.
– Functional cookies: these cookies provide features that make using the website more convenient and allow you to use personalized features. For example, remembering your name and email address on forms, so you do not have to re-enter this information.
– Analytic cookies: these cookies are used to track the use and performance of our site and services.
– Advertising Cookies: These cookies are used to provide ads relevant to you and your interests. In addition, they are used to limit the number of times you see an ad.

For more information regardind our Privacy Policy and Data Protection according to the GDPR, please click here.