en WhatsApp / Phone +351 925 964 335 info@upmountainmadeira.com
      Call now!
en WhatsApp / Phone +351 925 964 335 info@upmountainmadeira.com
      Call now!

Madeira by a Local – Off the beaten track experiences

Local Sustainable Tourism Company in Funchal

Up Mountain Madeira, ( UMM ) its a small team of local certified guides, who love to show you Madeira island as it is, not just sightseeing tours for Madeira’s Amazing views, but also with is people, its food, its drinks and all the good stuff there is in this paradise, far away from the crowds and tasteless impersonal tours..we believe in persons, not numbers!

Our groups are also very small, so we can give you the best real local experience!

Be a traveller, not a tourist!


Our jeep tours are designed for everyone to enjoy the ride, always done in a calm, safe and fun way, with a local guide, far from the beaten track. Choose from half-day tours if you have little time available or full-day to get to know more parts of Madeira Island.


Madeira island many jewels are only accessible by walking, so from the starter walking enthusiast to the more experienced trekker… from 9 to 90 years old… there are plenty of trails and Levada walks to choose. contact us for a plan!


Madeira is every foodie’s paradise. Take a trip with us to discover many local specialities, from Madeira wine to Poncha, to bread into cheese, many of the goods Madeira as to offer on one of the most appetizing tours ever. 


We are specialized in small group and private tours, we can arrange and design your own customizable tour just for you and your family! Select the “private” option when sending your booking enquiry, and let’s start from there!


Why you are so Important to us!

We love our work and love to show and share our beautiful island to the world! Our biggest reward is the feedback from our dear customers. And being a small sustainable company, in a small team and taking a very small % of the number of people the big companies do, we don’t have a huge budget for advertising, so we rely on our customers to do it, For us all the distinctions and every single word received, is very special, and make us very proud in a humble and thankful way, as being awarded by TripAdvisor with the Certificate of Excellence from 2013 to 2019, featuring Up Mountain Madeira on “Hall of Fame”, just makes our heart full!

Thank you all so much for sharing your passion through your reviews –  we believe that keeping people happy is the best advertising we can do, so thank you so much to all who have helped us, and recommended us to share the word to mouth!

Check Out Our Reviews

  • Could not recommend more My partner and I did two separate hikes with UtMM and both were outstanding. We debated doing the hikes ourselves but found the logistics of it time-consuming. After... read more

    Cthomas81 Avatar
  • Could not recommend more My partner and I did two separate hikes with UtMM and both were outstanding. We debated doing the hikes ourselves but found the logistics of it time-consuming. After... read more

    Christopher T Avatar
    Christopher T
  • Great experience!!! Yesterday my family and i did the jeep tour of the east to Pico Arieiro and Santana. Our guide Nico took us on this great trip with amazing views of... read more

    418eveliena Avatar
  • Brilliant personalised tour! Nico was super communicative in advance and then came to collect us in the 4x4 as arranged. We went for their 'standard' west coast trip and then customised it based... read more

    matt_28242 Avatar
  • Amazing, responsive, accommodating & FUN! I cannot say enough great thinks about Nico and his crew. They made our trip memorable and customized our tours to meet are needs, timelines & wishes. We... read more

    daniellelidke Avatar
  • Great trip with Nico Outstanding tour with everything...
    secret Madeira insights, food, as we never did experience here, very interesting information on Madeira specifics, views, as you will never have as tourist, rugh offroad passages,...
    read more

    Paradise618120 Avatar
  • Pico de ruivo Excellent walk, excellent guides very knowledgeable and friendly. Views were amazing one of the best hikes I have ever done. Seeing the sunrise on the mountain was magical. I... read more

    Birchy40 Avatar
  • Picos with Nico and David I booked this sunrise tour with Nico last-minute as my other tour was cancelled due to a broken-down van. I was quite desperate to do this tour on the last... read more

    milovetravel Avatar
  • Fabulous tours to see the best of Madeira Up Mountain was recommended to my partner and I as a fun way to see the best bits of Madeira island by private Jeep tour. This turned out to be... read more

    marcwuk1 Avatar
  • Amazing hike with amazing guides! I traveled to Madeira alone and from the beginning I knew I wanted to hike the PR01 trail. Although I went alone, the Up Mountain staff gave me the... read more

    vanessagomes94 Avatar

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From the blog

Why Choosing a small company over a Big one?

why going with the hudge groups, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number to become between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses
Read More

Visiting Madeira by Cruise Ship?

Madeira Island and the port of Funchal have a long tradition in receiving cruise ships.
Read More

Madeira by a local

When visiting a new place, there is nothing better and more exciting than to do it through the eyes and experience of a local.
Read More


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