en WhatsApp / Phone +351 925 964 335 info@upmountainmadeira.com

Madeira by a Local – Off the beaten track experiences

Local Sustainable Tourism Company in Funchal

Up Mountain Madeira, ( UMM ) its a small team of local certified guides, who love to show you Madeira island as it is, not just sightseeing tours for Madeira’s Amazing views, but also with is people, its food, its drinks and all the good stuff there is in this paradise, far away from the crowds and tasteless impersonal tours..we believe in persons, not numbers!

Our groups are also very small, so we can give you the best real local experience!

Be a traveller, not a tourist!


Our jeep tours are designed for everyone to enjoy the ride, always done in a calm, safe and fun way, with a local guide, far from the beaten track. Choose from half-day tours if you have little time available or full-day to get to know more parts of Madeira Island.


Madeira island many jewels are only accessible by walking, so from the starter walking enthusiast to the more experienced trekker… from 9 to 90 years old… there are plenty of trails and Levada walks to choose. contact us for a plan!


Madeira is every foodie’s paradise. Take a trip with us to discover many local specialities, from Madeira wine to Poncha, to bread into cheese, many of the goods Madeira as to offer on one of the most appetizing tours ever. 


We are specialized in small group and private tours, we can arrange and design your own customizable tour just for you and your family! Select the “private” option when sending your booking enquiry, and let’s start from there!


Why you are so Important to us!

We love our work and love to show and share our beautiful island to the world! Our biggest reward is the feedback from our dear customers. And being a small sustainable company, in a small team and taking a very small % of the number of people the big companies do, we don’t have a huge budget for advertising, so we rely on our customers to do it, For us all the distinctions and every single word received, is very special, and make us very proud in a humble and thankful way, as being awarded by TripAdvisor with the Certificate of Excellence from 2013 to 2019, featuring Up Mountain Madeira on “Hall of Fame”, just makes our heart full!

Thank you all so much for sharing your passion through your reviews –  we believe that keeping people happy is the best advertising we can do, so thank you so much to all who have helped us, and recommended us to share the word to mouth!

Check Out Our Reviews

  • positive review Definitely best tour provider in Madeira. Very professional but totally friendly and welcoming. Excellent and lovely team. Great tour guides, funny and very knowledgeable about the local flora & fauna.... read more

    Željko Mićić Avatar
    Željko Mićić
  • Definitely best tour provider in Madeira. Very professional but totally friendly and welcoming. Excellent and lovely team. Great tour guides, funny and very knowledgeable about the local flora & fauna.... read more

    Zeljko Micic Avatar
    Zeljko Micic
  • Unforgettable hiking tour We had a great experience in the Madeira mountains with this team. Everything was organized very professionally and on time. The entire team was extremely friendly and the tour guide,... read more

    zeljko m Avatar
    zeljko m
  • UMM made our Madeira Trip truly special! We booked a private all day tour that was Customizable. When our guide Miguel arrived we told him the TWO places we wanted to see most, Pico Arriero and San... read more

    JSuth2000 Avatar
  • AMAZING - tour, scenery, staff, value - THANK YOU Where to start? This was our second full day private tour with UpMountain (the 1st a couple of years ago was the West Island tour). Our wonderful day started c8am... read more

    AJC1234 Avatar
  • Peak of the day! Above all the best guides for walks in Madeira! Small group, nice guide and absolutely good value for your money. We luckily got the best weather for a stunning sunrise,... read more

    Solveig L Avatar
    Solveig L
  • What fantastic fun! What a fantastic morning we had, off roading around the mountains and the island of Madeira, our guide was fantastic! He showed us all the different fishing villages and farms,... read more

    Charlotteb73 Avatar
  • Great Morning of Discovery Our guide was excellent. Spoken English was very good. There was a Maderia Rally some of the roads were shut but Nico our tour guide went out of... read more

    neilbR1309PV Avatar
  • Spectacular views, excellent tour This was an outstanding day out.

    We were met at our hotel by Ricardo, our driver and a Canadian family already onboard. We all were ready for a good time and...
    read more

    Grant S Avatar
    Grant S
  • Wonderful private jeep day trip We had a wonderful time with Ricardo as our driver and tour guide. He was warm, funny and super knowledgeable. We instantly felt at ease with him as we set... read more

    Sallyann1974 Avatar

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From the blog

Why Choosing a small company over a Big one?

why going with the hudge groups, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number to become between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses
Read More

Visiting Madeira by Cruise Ship?

Madeira Island and the port of Funchal have a long tradition in receiving cruise ships.
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Madeira by a local

When visiting a new place, there is nothing better and more exciting than to do it through the eyes and experience of a local.
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