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Madeira by a Local – Off the beaten track experiences

Local Sustainable Tourism Company in Funchal

Up Mountain Madeira, ( UMM ) its a small team of local certified guides, who love to show you Madeira island as it is, not just sightseeing tours for Madeira’s Amazing views, but also with is people, its food, its drinks and all the good stuff there is in this paradise, far away from the crowds and tasteless impersonal tours..we believe in persons, not numbers!

Our groups are also very small, so we can give you the best real local experience!

Be a traveller, not a tourist!


Our jeep tours are designed for everyone to enjoy the ride, always done in a calm, safe and fun way, with a local guide, far from the beaten track. Choose from half-day tours if you have little time available or full-day to get to know more parts of Madeira Island.


Madeira island many jewels are only accessible by walking, so from the starter walking enthusiast to the more experienced trekker… from 9 to 90 years old… there are plenty of trails and Levada walks to choose. contact us for a plan!


Madeira is every foodie’s paradise. Take a trip with us to discover many local specialities, from Madeira wine to Poncha, to bread into cheese, many of the goods Madeira as to offer on one of the most appetizing tours ever. 


We are specialized in small group and private tours, we can arrange and design your own customizable tour just for you and your family! Select the “private” option when sending your booking enquiry, and let’s start from there!


Why you are so Important to us!

We love our work and love to show and share our beautiful island to the world! Our biggest reward is the feedback from our dear customers. And being a small sustainable company, in a small team and taking a very small % of the number of people the big companies do, we don’t have a huge budget for advertising, so we rely on our customers to do it, For us all the distinctions and every single word received, is very special, and make us very proud in a humble and thankful way, as being awarded by TripAdvisor with the Certificate of Excellence from 2013 to 2019, featuring Up Mountain Madeira on “Hall of Fame”, just makes our heart full!

Thank you all so much for sharing your passion through your reviews –  we believe that keeping people happy is the best advertising we can do, so thank you so much to all who have helped us, and recommended us to share the word to mouth!

Check Out Our Reviews

  • Flower East 4x4 tour Very good 4x4 tour of the east of the island. Very good value for money, informative guide and fabulous local lunch and ponchos. Purchasing this tour will not only give... read more

    Poochmum Avatar
  • Such a fun day We loved this trip, from easy phone call to book it till we got dropped off at the end, nothing was too much trouble. Diego was considerate, informative and funny!... read more

    camper6 Avatar
  • AMAZING!! I read reviews of Jeep tours in the area, and this company seemed the most authentic. We took a chance on them and are very glad we did! Diego, our... read more

    DeeBlew1 Avatar
  • A ‘wow’ experience The pictures speak for themselves but this trip was truly stunning. I have been to Madeira many times and this is by far my new favourite memory made on Madeira... read more

    150gemmac Avatar
  • Amazing day with Miguel discovering the beauty Madeira We had a full day private JEEP tour with Miguel, we discovered together the Western part of the island. The weather was so nice so we could also have a... read more

    Tour677113 Avatar
  • Best guides ever! Just go on a trip with these guys. I promise you will not regret it. They are friendly, funny and show you the very special spots. They are doing... read more

    Desiree S Avatar
    Desiree S
  • The BEST tour! My husband and I booked a private tour with Up Mountain Madeira. Our guide Nicolau made the day so much fun and personalized the tour for us. In advance of... read more

    947rebekahm Avatar
  • Fantastic tour of a breathtaking island We were part of a small group half day tour with UpMountainMadeira while on a cruise port stop in Funchal in November, 2019. To say the least, the scenery was... read more

    kshugart Avatar
  • The BEST tour! My husband and I booked a private tour with Up Mountain Madeira. Our guide Nicolau made the day so much fun and personalized the tour for us. In advance of... read more

    beckypdx4 Avatar
  • Great tour, I chose this company as he was a smaller independent operator. David our driver was very good company and made our trip very special. The vehicle was ex... read more

    Chris Shearn Avatar
    Chris Shearn

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From the blog

Why Choosing a small company over a Big one?

why going with the hudge groups, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number to become between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses
Read More

Visiting Madeira by Cruise Ship?

Madeira Island and the port of Funchal have a long tradition in receiving cruise ships.
Read More

Madeira by a local

When visiting a new place, there is nothing better and more exciting than to do it through the eyes and experience of a local.
Read More


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