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Madeira by a Local – Off the beaten track experiences

Local Sustainable Tourism Company in Funchal

Up Mountain Madeira, ( UMM ) its a small team of local certified guides, who love to show you Madeira island as it is, not just sightseeing tours for Madeira’s Amazing views, but also with is people, its food, its drinks and all the good stuff there is in this paradise, far away from the crowds and tasteless impersonal tours..we believe in persons, not numbers!

Our groups are also very small, so we can give you the best real local experience!

Be a traveller, not a tourist!


Our jeep tours are designed for everyone to enjoy the ride, always done in a calm, safe and fun way, with a local guide, far from the beaten track. Choose from half-day tours if you have little time available or full-day to get to know more parts of Madeira Island.


Madeira island many jewels are only accessible by walking, so from the starter walking enthusiast to the more experienced trekker… from 9 to 90 years old… there are plenty of trails and Levada walks to choose. contact us for a plan!


Madeira is every foodie’s paradise. Take a trip with us to discover many local specialities, from Madeira wine to Poncha, to bread into cheese, many of the goods Madeira as to offer on one of the most appetizing tours ever. 


We are specialized in small group and private tours, we can arrange and design your own customizable tour just for you and your family! Select the “private” option when sending your booking enquiry, and let’s start from there!


Why you are so Important to us!

We love our work and love to show and share our beautiful island to the world! Our biggest reward is the feedback from our dear customers. And being a small sustainable company, in a small team and taking a very small % of the number of people the big companies do, we don’t have a huge budget for advertising, so we rely on our customers to do it, For us all the distinctions and every single word received, is very special, and make us very proud in a humble and thankful way, as being awarded by TripAdvisor with the Certificate of Excellence from 2013 to 2019, featuring Up Mountain Madeira on “Hall of Fame”, just makes our heart full!

Thank you all so much for sharing your passion through your reviews –  we believe that keeping people happy is the best advertising we can do, so thank you so much to all who have helped us, and recommended us to share the word to mouth!

Check Out Our Reviews

  • positive review We arranged a full day private tour with Nico to gain an insight into this amazing island (we live in Jersey, one of the Channel Islands and the two islands... read more

    Paul Couser Avatar
    Paul Couser
  • Fabulous Day Trip We arranged a full day private tour with Nico to gain an insight into this amazing island (we live in Jersey, one of the Channel Islands and the two islands... read more

    A6537OZpaulc Avatar
  • Wonderfull day with UMM We were a group of four people (two couples - we from Germany and a couple from France) and our guide Nico showed us his home - the mountains of... read more

    Hlbea E Avatar
    Hlbea E
  • positive review Fantastic tours with very engaging and friendly guides. Groups are very small and you get to enjoy the real Madeira, off the beaten paths! I booked two excursions and had... read more

    Francesca Titti Avatar
    Francesca Titti
  • Great tours in really small groups, they go off the beaten paths and make you discover the real Madeira. The highlight of my trip to this beautiful island!!! Absolutely recommended!!

    Zia Checca Avatar
    Zia Checca
  • positive review Such friendly guides, who take you to places that you wouldn’t experience normally. Fantastic views and you get to see the real Madeira

    Ali Regan Avatar
    Ali Regan
  • The very best of Madeira My husband and I booked both the east and west full day tour. The booking procedure was easily made through e-mail thank to Nico, who promptly gave detailed information and... read more

    LaTitti79 Avatar
  • positive review Excursion d’une demi-journée dans un véritable 4x4 de l’armée portugaise, à toit ouvert, avec Ricardo, un conducteur-guide des plus sympathiques qui vous emmène, hors des sentiers battus, à la découverte... read more

    Yv Es Avatar
    Yv Es
  • positive review Que du bonheur. Visiter Madeira, ses montagnes, les petits coins insolites, les repas loin des zones touristiques.
    Up Mountain Madeira vous ravira. Professionnalisme, gentillesse, bonne humeur riment avec Nico et Ricardo.
    read more

    Annie Bottin Avatar
    Annie Bottin
  • Spectacular hike with amazing guide My husband and I did two long hikes with David on back to back days: the 25 Fountains and the Pico de Areiro. Both were breathtaking, and very good exercise... read more

    Laura M Avatar
    Laura M

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From the blog

Why Choosing a small company over a Big one?

why going with the hudge groups, taking SOULLESS tours, eating UNFLAVORED food, and drinking fake artificial drinks.. only a number to become between all the others $$ packed in huge crowds, ending up in the tourist traffic jams of jeeps and buses
Read More

Visiting Madeira by Cruise Ship?

Madeira Island and the port of Funchal have a long tradition in receiving cruise ships.
Read More

Madeira by a local

When visiting a new place, there is nothing better and more exciting than to do it through the eyes and experience of a local.
Read More
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